Matt Griffin

With over 15 years of experience in digital marketing, Matt Griffin is a results-driven professional specializing in lifecycle marketing and customer communications. His expertise includes designing and executing email and SMS campaigns, developing segmentation strategies, optimizing marketing channels, and managing CRM systems to enhance customer engagement and retention. Matt’s skill set extends to leveraging data-driven insights to craft sophisticated lifecycle strategies that maximize customer lifetime value while ensuring legal compliance across all communications.

His leadership roles at FRANKIE4 Footwear and Zumiez demonstrate his ability to build and refine lifecycle marketing programs that drive customer engagement, nurture long-term relationships, and contribute to company growth. Proficient in email platforms, analytics tools, and CRM systems, Matt balances technical expertise with creative vision to deliver impactful campaigns that resonate with diverse audiences.

Known for his collaborative approach and strong work ethic, Matt thrives in fast-paced environments, seamlessly managing multiple projects while aligning strategies with business objectives. His proven track record of enhancing customer experiences and delivering measurable results makes him a valuable asset for any organization looking to evolve and succeed in a dynamic digital landscape.