Jim Marsh

Jim Marsh is a pioneering marketing executive renowned for his groundbreaking work in customer engagement and digital transformation. As a former Senior Vice President of Marketing at HBO and Max, Jim orchestrated campaigns for iconic series such as "Game of Thrones", "Euphoria", and "The Last of Us" driving unprecedented viewership and revenue growth for HBO's direct-to-consumer streaming service.

Jim's career is marked by a seamless integration of digital expertise with traditional marketing strategies. Rising from Manager to Senior Vice President, he led high-performing teams and influenced over 500 professionals globally. His strategic vision and innovative campaigns have consistently resonated with audiences, resulting in record-breaking achievements. Notably, "House of the Dragon" boasted the largest series premiere in HBO's history, while "The Last of Us" became HBO Max's most-watched show.

Beyond campaign management, Jim has spearheaded broad-scale organizational transformations, redefining marketing strategies, championing emerging technologies, and leading company-wide reorganizations that enhanced efficiency and maintained high-quality standards. His adeptness at leveraging technology and behavioral insights has solidified HBO's dominance in social media and the digital realm.

Jim's creative prowess earned him and his team a multitude of awards, including two Emmys for their imaginative and interactive "Westworld" campaigns, six Cannes Lions, and over 40 Webbys. These accolades underscore his ability to push the boundaries of traditional marketing through innovative uses of media and technology.

In 2023, Jim founded JMC Marketing Solutions, a consultancy dedicated to helping brands stand out in a crowded market. The firm specializes in adaptive brand strategies, AI-driven optimizations, and privacy-centric marketing, continuing Jim's legacy of innovation and transformative growth.